Saturday, June 28, 2014

What is Mass communication ?

Communication
Mass communication is the study and source of information through mass media to large segments of the population at the same time.using of mass media we can inform to every people in geographical area.

Communication is a process which includes transmission of information, ideas, emotions,skills, knowledge by using symbols, words, gestures, and visuals and so on. This, the act of communication is referred to as ‘transmission’
The word communication was originated from the Latin word ‘communis’ which means‘common’. Communion, community, communism, commonality, communism etc. are some related words having the same linguistic roots. Similarly, newer and newer terms are being coined as the concept of communication assumes importance day by day. Communication echnology,
communication media, communication age, communication management are just a few.
As the very term indicates, the ultimate aim of the communication process is to create
commonness between communicator and receiver of the message. Through communication, both communicator and receiver enter into a mental agreement. Thus, they achieve their goal, which may be expression of an emotion or transmission of an idea.


1 comment: