Definition of mass communication ?

1.Communication is the exchange of meanings between individuals through a common

system of symbols. (I.A.Richards).

2.The transmission of information, ideas attitudes, or emotion from one person or group to another or others primarily through symbols.

(Theodorson and Theordorson)

3.Communication is the transmission and interchange of facts, ideas, feeling or course of action. (Leland Brown)

4.Communication is a social interaction through messages ( Grabner, 1967)

5.The interchange of thoughts or

information to bring about mutual understanding and

confidence or good human relation. (American society of Training Directors).

6.‘One mind affecting another’ (Claude Shannon)

7.‘The mechanism through which human relations exist and develop’ (Wilbur Schramm)

8.‘Transmission of stimuli’ (Colin Cherry)

9.Communication is the sum of all the things one person does when he wants to createunderstanding in the mind of another. It is a bridge of meaning. It involves a systematic and continuous process of telling, listening and understanding. (Louis Allen)

10 Communication refers to the act by one or more persons, of sending and receiving messages distorted by noise, within a context, with some effect and with some opportunity for feedback (Joseph A.Devito)

The definitions given here indicate the following facts:
·A world without communication is unthinkable

·Communication is a complex process

·Communication is essential for human relationships and progress

·Human mind, body and physical conditions are vital components of communication

·A common symbol system is essential for communication